Thumbnail.jpg

A Message From Earth

 To celebrate the 40th anniversary of The Golden Record project, WeTransfer partnered with Stink Studios to present “A Message from Earth”,  a collage of the contemporary human condition.     Launch the project.

To celebrate the 40th anniversary of The Golden Record project, WeTransfer partnered with Stink Studios to present “A Message from Earth”, a collage of the contemporary human condition.

Launch the project.

 Together we created an  interactive site  of specially-commissioned  music, film, art, and literature  paying tribute to the ambitious, optimistic spirit of the original.

Together we created an interactive site of specially-commissioned music, film, art, and literature paying tribute to the ambitious, optimistic spirit of the original.

 

 

I had the opportunity to work alongside WeTransfer in two unique capacities: firstly to craft the copy for the experience, and secondly to lead the effort for the content creation process.

 

 The language present throughout the site’s distinct chapters acts as both  a guide  and as  a creative expression  in kind with the site’s content. I was able to apply my  creative writing  ability from a directorial standpoint in a new way, with a project that allowed for more of an  abstract approach.

The language present throughout the site’s distinct chapters acts as both a guide and as a creative expression in kind with the site’s content. I was able to apply my creative writing ability from a directorial standpoint in a new way, with a project that allowed for more of an abstract approach.

 Creative writing played a peculiar role throughout the life of the project. It was the first creative expression - serving as  a creative internal brief  for our design teams - while remaining completely abstract. I mean,  really abstract.  I was borderline crying while writing most of it. 🤔

Creative writing played a peculiar role throughout the life of the project. It was the first creative expression - serving as a creative internal brief for our design teams - while remaining completely abstract. I mean, really abstract. I was borderline crying while writing most of it. 🤔

Put this record on when you think of me.

Put this record on when you think of me.

 

The copy evolved alongside the project, moving from somewhat of a stream-of-consciousness novel into the concise phrases present on the site today.

 While working with our internal team to  shape our creative approach  to the site, I also led the  content creation process  for a wide range of  artists and contributors,  including Sophy Hollington, Dr. Wanda Diaz Merced, Gilles Peterson, Survive, Deepak Chopra, and more.

While working with our internal team to shape our creative approach to the site, I also led the content creation process for a wide range of artists and contributors, including Sophy Hollington, Dr. Wanda Diaz Merced, Gilles Peterson, Survive, Deepak Chopra, and more.

 

 

This involved writing briefs for each artist, bringing them into the headspace to comprehend the emotional gravity of the original Golden Record, and the mission it continues to carry out. In Wanda Diaz-Merced’s case, I tried writing a proper brief, but I couldn’t.
So I wrote her a poem.

 

Roles
Copywriter, Content Lead

Client
WeTransfer

Agency
Stink Studios

Recognition
Webby Awards — Best Editorial
ADC — Craft in Online
ADC — Interactive Online
One Show — Digital Design
D&AD — Branded Editorial
D&AD — Digital Design
FWA — Site of the Day
Awwwards — Site of the Day