Our homes are wonderfully busy.

Google Home

Our homes are wonderfully busy.

Our homes are wonderfully busy.

 

And while that’s why we love it, sometimes it can be a little overwhelming. Google Home is a voice-activated assistant that changes the way we do home. Home automation, task management, music streaming, and answers from Google are just an ask away.

 I had the privilege of  art directing ,  production designing , and  color grading  the photography for  Google Home’s rollout  digital campaign.

I had the privilege of art directing, production designing, and color grading the photography for Google Home’s rollout digital campaign.

 The very nature of this project was a challenge. Given the inherent limitations of digital, I remember the team first coming to me and saying,  “is this even possible to pull off?”

The very nature of this project was a challenge. Given the inherent limitations of digital, I remember the team first coming to me and saying, “is this even possible to pull off?”

 Our approach was, rather simply, place Google Home in the foreground, and use background lifestyle moments to give context to the device’s functionality. The first thing to solve was  maintaining this layout  across digital’s varying dimensions. The second thing was our  limited time on set.  We needed to shoot as efficiently as possible,  without sacrificing  authentic lifestyle moments.

Our approach was, rather simply, place Google Home in the foreground, and use background lifestyle moments to give context to the device’s functionality. The first thing to solve was maintaining this layout across digital’s varying dimensions. The second thing was our limited time on set. We needed to shoot as efficiently as possible, without sacrificing authentic lifestyle moments.

 

Could we capture every crop size with a single photo? I loved the twofold challenge: tell a great story through product photography, but solve a complex technical issue to get there.

 I started by drawing out the  21 unique dimensions,  trying to find intersecting points where  both the action and the device  could be highlighted,  in any orientation,  in a single photo. A few options finally materialized, and I starting  testing them out.   I was able to  create templates  that I installed on the camera, so the  client could preview  how the photo would work  in the actual design  before we even shot the photo.

I started by drawing out the 21 unique dimensions, trying to find intersecting points where both the action and the device could be highlighted, in any orientation, in a single photo. A few options finally materialized, and I starting testing them out.

I was able to create templates that I installed on the camera, so the client could preview how the photo would work in the actual design before we even shot the photo.

After a ton of testing, I was confident we could actually pull this off.

After a ton of testing, I was confident we could actually pull this off.

 The shoot was on-location in Los Angeles, so I headed out with a small team to  oversee production.   Our photographer was wonderful to work with, and accommodated  my crazy template  with enthusiasm  - although tbh  we all rolled our eyes a little.

The shoot was on-location in Los Angeles, so I headed out with a small team to oversee production.

Our photographer was wonderful to work with, and accommodated my crazy template with enthusiasm - although tbh we all rolled our eyes a little.

 Once we got the hang of framing scenes in this  new way,  it was super  rewarding  to see the results. We dropped the photos into  mockups real time  to see how they were working in our unique crops.

Once we got the hang of framing scenes in this new way, it was super rewarding to see the results. We dropped the photos into mockups real time to see how they were working in our unique crops.

 The device’s beautiful  design fits perfectly  in any home environment. To preserve a look that was both premium and approachable,  I chose decor  that would feel  authentic  in any kind of home.  I styled each scene  with strong lines & shapes that naturally  led the user’s eye  to the device.

The device’s beautiful design fits perfectly in any home environment. To preserve a look that was both premium and approachable, I chose decor that would feel authentic in any kind of home. I styled each scene with strong lines & shapes that naturally led the user’s eye to the device.

 One of the most rewarding moments for me was seeing our shots used as  hero lifestyle  photography at  Google's #MadebyGoogle  launch event.      Roles  Supervising Production Designer, Art Director, Photo Retoucher & Colorist   Client  Google   Agency  Grow & 72andSunny

One of the most rewarding moments for me was seeing our shots used as hero lifestyle photography at Google's #MadebyGoogle launch event.

 

Roles
Supervising Production Designer, Art Director, Photo Retoucher & Colorist

Client
Google

Agency
Grow & 72andSunny