Grow came to me to create original music for Google-related content, and to capture audiences with the charm of the “Google” sound.
The earliest tracks were very close to the classic Google sound. Soft, moving, with a certain whimsy to them. As I composed more and more, I explored ways to incorporate more of a modern, trendy sound.
Since Google's music tone is so minimal, most tracks have a few-hour turnaround. This enabled me to build out a catalog of music, ready to be edited or arranged on the fly for any need.
Check out how we used "Cruise" in this case study:
Music Composer, Music Programmer