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Google Search

 

The Google App is so much more than search.

 
 

So much more, in fact, that you have to see it to believe it. The team created a site for Google’s flagship product, and brought the magic of the app to the user by recreating the experience right in the browser on any device.

Visit the site.

 
 
 
 

I had the privilege of finishing and color grading the site’s vibrant photography; creating a tone that would deliver the potential of the Google App to a young, inspired global audience.

 
 
 
 

I have apps that get me the information I need, but I’ve never seen something like this. The Google App actually expounds on what I can do with the world’s information.

 
 

Breaking the rules has never been so easy.

 
 

I wanted to break the rules a little here too. Instead of going with a super clean digital look, I chose to emulate portrait 35mm film looks, bringing the authentic feel and organic quality of the film aesthetic to an otherwise UI-heavy site. 

 
 
 
 

The challenge with the color grade was to create vibrant, contrasty looks that didn’t conflict with the unorthodox placement of the device UI. I felt that the film look, with it’s soft highlight characteristics, would create a nice vignette around the device.

This look was then implemented across the international launch, with Google’s global marketing teams working to reproduce the look with their own photography.

 
 
 

Roles

Photography Editor & Colorist

Agency

Grow

Awards

FWA Mobile of the Day